Food & Beverage https://foodmag.com.au Tue, 27 Jun 2017 01:22:01 +0000 en-AU hourly 1 https://wordpress.org/?v=4.4.2 https://foodmag.com.au/wp-content/uploads/2016/03/prime-creative-media-50x50.png Food & Beverage https://foodmag.com.au 32 32 Food makers using cartoon characters to sell kids junk food: research https://foodmag.com.au/food-makers-using-cartoon-characters-to-sell-kids-junk-food-research/ Mon, 26 Jun 2017 23:34:35 +0000 https://foodmag.com.au/?p=63476 More than half of supermarket products marketed at kids are unhealthy, according to research from the Obesity Policy Coalition (OPC).

The OPC surveyed 186 packaged foods with cartoons or character promotions designed to attract children – 52 percent were classified as unhealthy by the Food Standards Australia New Zealand (FSANZ) Nutrient Profiling Scoring Criterion calculator, which looks at the amount of energy and certain nutrients (e.g. saturated fat, sugars, sodium) present in the food.

OPC Executive Manager Jane Martin said at a time when 27 per cent of Australian children are overweight or obese, it’s shocking to see so many manufacturers directly targeting children with unhealthy food.

“It’s extremely frustrating to see cartoons and animations being used to lure children and create pester power to push parents into buying unhealthy products for kids,” Ms Martin said.

“Children are naturally drawn to fun, colourful characters on foods in the supermarket, and food companies are fully aware of this. They know that children have an incredible amount of power over what their parents buy[i], and that’s why Chile, a country that has been very progressive in obesity prevention, has restricted the use of cartoons on unhealthy food packaging.

“It’s a shame that this powerful marketing tactic is not being used to sell more healthy products instead.”

Among the unhealthy products which used cartoons to appeal to children were Kellogg’s Frosties, which are 41 percent sugar, and Kraft Cheestik Sticks which contain 17.5g of saturated fat per 100g.

Food advertising in Australia is basically self-regulated, leaving food and advertising industries to make and break their own rules. Current industry-led regulations do not cover food packaging.

“In Australia, the use of cartoons and characters on food and drink packaging is allowed, even under weak self-regulation, providing an unfettered marketing tool for food advertisers to target children,” Ms Martin said.

“We want food manufacturers to stop using animations to promote junk food in any way to kids and for the Federal Government to extend and strengthen existing junk food marketing regulations.

“Peak health bodies, such as the World Health Organization, recognise that restricting junk food marketing to children is a vital step in improving children’s diets and slowing our serious obesity problem. Urgent action is required to protect our children from the plethora of junk food promotion that surrounds them.”

One company which uses cartoon characters in its marketing, Kelloggs, is resisting the call for change.

“Beloved Kellogg characters like Coco the Monkey, Sam Toucan and Tony the Tiger have been around for many years and are part of our heritage. Tony is the eldest and will be turning 67 this year. To get rid of them would be akin to asking Qantas to get rid of the Flying Kangaroo,” a Kellogg spokesperson said.

“The OPC is effectively saying to parents that they have less influence on their kids than a picture of a tiger or a monkey on a box of cereal, which is hugely discrediting to what parents decide to choose or don’t choose for their kids.”

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Indigenous beverage company launches Wattleseed Lager https://foodmag.com.au/indigenous-beverage-company-launches-wattleseed-lager/ Mon, 26 Jun 2017 06:37:21 +0000 https://foodmag.com.au/?p=63467 Beer made with seeds from Australia’s floral emblem will be launched as the second product of an indigenous beverage company following the release of its green ant gin earlier this year.

Something Wild Beverages will officially release its Wattleseed Lager at an event in Darwin on July 4. The beer has been brewed in the Adelaide Hills in partnership with Mismatch Brewing Company.

The wattleseed is roasted and milled before being added to the brew towards the end of the mash.

Adding wattleseed to brews is not new, with other examples including Woolshed Brewery’s Judas the Dark from South Australia and the Coca-Cola owned Aus Beer Co’s Wattle Seed Ale.

Mismatch Brewing works in collaboration with Adelaide Hills Distillery and Hills Cider Company. The group’s Toby Kline said a few kegs of the Wattleseed Lager were already being poured at craft beer bars in Sydney.

He said wattleseed’s subtle nutty aroma and hints of chocolate and coffee when roasted were well suited to the brewing process.

“It’s a really crisp, clean lager with some secondary characteristics of honey and toasted peanuts on the back end,” he said.

“There’s a lot of interest in it but it’s very early days for the product.

“It’s currently a tap offer only but we’ll be going to a packaged format soon.”

Wattleseed has been part of the diet of indigenous Australians for thousands of years and was traditionally ground into a flour.

Adelaide-based Something Wild Beverages is a division of native food company Something Wild Australia, which specialises in sustainably sourced indigenous foods such as kangaroo, wallaby, magpie goose, native herbs and fruits.

Something Wild is majority owned by famous Northern Territory Australian rules football family the Motlops and is committed to promoting the ethical, sustainable and permitted use of native Australian ingredients.

The Wattleseed Lager launch at Skycity Darwin on July 4 will coincide with the Northern Territory launch of Something Wild Beverages.

“As an Indigenous-owned company it’s great to be able to come home and show people how we’re shaking up the Australian food and beverage industry,” said Managing Director and part-owner Daniel Motlop.

“By working with traditional land-owners we can create opportunities and outcomes for the Indigenous communities who not only harvest products, but also hold a wealth of knowledge about how to use them.”

Something Wild Beverages teamed up with Adelaide Hills Distillery in February to launch Australian Green Ant Gin, which features a “pinch” of green ants in each bottle in the same way worms are used in tequila to provide the finishing touch.

Mismatch brews out of the same facility as Adelaide Hills Distillery and Kline said more Something Wild beverages were on the way.

“If we can get them out before the end of the year that would be good but the demand for the Green Ant Gin has been quite high and hopefully the lager will go quite well,” he said.

“The satisfying thing about the gin is that most people said it was going to be a gimmick but the actual liquid inside the bottle is of such a high quality that it is ensuring it keeps going and we have also have that commitment to sourcing native botanicals using the permit system.

“Mismatch Brewing and Adelaide Hills Distillery are soon to commission their new plant so we should have plenty of capacity to start playing and creating some more beverages then.”

wattleseed

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Muesli with no added sugars, syrups and oils https://foodmag.com.au/muesli-with-no-added-sugars-syrups-and-oils/ Mon, 26 Jun 2017 06:30:47 +0000 https://foodmag.com.au/?p=63464 Continue reading Muesli with no added sugars, syrups and oils ]]> MixMyMuesli has officially launched into the market, offering consumers a healthy and convenient breakfast option with 100% no added sugars, syrups and oils.

Frustrated by misleading packaging claims consumers were exposed to on a daily basis, Directors Kris Veleski and Tim Joyce developed the muesli range to fill an obvious gap in the market for a nutritious muesli containing high sources of fibre and no refined sugars.

“We found that many Australian muesli manufacturers were deceiving Australians by promoting trendy ingredients or health slogans on their packaging, despite sugar making up more than 35% of the ingredients in some popular brands. We wanted to create an innovative, delicious muesli that was high in nutrients and offered real health benefits to consumers”, said Managing Director Kris Veleski.

Unlike the majority of muesli brands, these new products contain premium dried fruits, nuts and grains to increase the flavour of the base muesli. The Australian owned and made mueslis are also low in kilojoules, and combine natural, unprocessed and nutrient-dense ingredients.

“Unlike 71% of mueslis that contain added sugar to sweeten their taste, MixMyMuesli has 100% no added sugar across the entire range. The mixes are also low in kilojoules, averaging 1611KJ’s per 100g, which is almost 10% less than the typical muesli in the health food category,” added Director Tim Joyce.

With an average of 5.9g of sugar per serve, MixMyMuesli has been produced using premium dried fruits instead of refined sugar. Research has showed that dried fruits have up to 3.5 times the fibre, vitamins and minerals of fresh fruits, and encompass high amounts of micronutrients and antioxidants.

The range offers seven different mixes for Australian consumers with diverse health needs. The products include Runners Mix, Exotic Low Fat, Goji Berry & Chia Antioxidant, Organic Super Grains, Hi Protein, Café Style Gourmet Muesli and Gluten Free Deluxe.

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New food allergy resource website for young people https://foodmag.com.au/new-food-allergy-resource-website-for-young-people/ Mon, 26 Jun 2017 06:20:57 +0000 https://foodmag.com.au/?p=63461 Continue reading New food allergy resource website for young people ]]> Teens and young people living with severe food allergies are being encouraged to start a conversation with their peers via a new website that could potentially save their lives.

Federal Assistant Minister for Health, Dr David Gillespie said the new Coalition Government funded website, www.250k.org.au, was developed under the National Allergy Strategy.

“Around 250,000 young Australians live with severe – and potentially life threatening – allergies,” Minister Gillespie said.

“Managing severe food allergies can be a significant challenge for teens and young adults, particularly in social situations, or when starting new relationships.

“If others are aware of their allergy and what to do, it can potentially save their lives in the event of a severe allergic reaction.”

Minister Gillespie said research had found many young people feel too embarrassed to talk about their allergy with their peers.

“The website operates just like an app, and allows young people to develop their own avatar and use it to talk to their friends or others with severe allergies about their experiences,” Minister Gillespie said.

“It’s a step removed from having a face-to-face conversation that may make them uncomfortable, and the avatars can even be used to show how an EpiPen works, without the person having to demonstrate it themselves.

“There’s also practical information for young people on how they can manage their severe allergy.”

Minister Gillespie also announced that the Coalition Government would provide $1.1 million next financial year for the National Allergy Strategy, to help progress the implementation of allergy prevention strategies.

“This new funding demonstrates our commitment to people living with allergies and the challenges they face,” Minister Gillespie said.

He said the Coalition Government also provided support for management and treatment of allergies.

“There are specific Medicare Benefits Schedule items for subsidised chronic disease management consultations and allied health services, while in 2015-16 we spent $37.2 million under the Pharmaceutical Benefits Schedule on subsidised allergy medications,” Minister Gillespie said.

“We are also investing in allergen research through the National Health and Medical Research Council and the Government’s new Biomedical Translation Fund.

“Other government initiatives to help people to manage severe allergies include allergen information on food labels and guidelines on preventing or managing food allergies in food for infants and in school canteens.”

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Ian Morrice to retire as Metcash Group CEO https://foodmag.com.au/ian-morrice-to-retire-as-metcash-group-ceo/ Mon, 26 Jun 2017 01:19:09 +0000 https://foodmag.com.au/?p=63456 Continue reading Ian Morrice to retire as Metcash Group CEO ]]> Metcash  has announced that Ian Morrice has notified the Board of his intention to retire in 2018, following completion of five years in the role as Group Chief Executive Officer.

Morrice initially joined the Metcash Board as a non-executive Director on 12 June 2012, and was appointed Group Chief Executive Officer on 30 June 2013.

Metcash Chairman, Rob Murray said: “Ian has made a significant contribution to the transformation and growth of Metcash. He successfully led a number of key strategic initiatives, including the ongoing transformation program, divestment of our automotive business and the acquisition of Home Timber & Hardware. We now also have a very capable management team in place to take the business forward.

“Under Ian’s leadership, we have seen many of our Independent Retail customers improve their competitive position through implementing our transformation initiatives to deliver the ‘Best Store in Town’.

“Ian has also overseen the successful repositioning of the company with the delivery of a strong balance sheet and a lower cost base.

“The Board has been undertaking a comprehensive process ofsuccession planning following earlier advice from Ian that he was considering retiring at the end of five years in the role. We expect to be able to make an announcement on a successor in the near future,” said  Murray.

Morrice said “It is a privilege to lead the Metcash business and work with such a passionate team of people who fight for the success of independent family business every day. Therefore my decision to retire has not been an easy one”.

Morrice will remain as Group Chief Executive Officer up to the time of appointment of his successor and through a process that ensures a smooth transition.

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