Ferrero has marked the Australian launch of its latest innovation in the Tic Tac range – Tic Tac X-Freeze – an intense, long-lasting mint that is 99.8 per cent sugar-free.
Emanuele Fiordalisi, Head of Brand for Tic Tac said, “Tic Tac X-Freeze is available in Eucalyptus Mint and Spearmint which, coupled with cooling crystals, provides more intense flavours while the bigger pill size adds long-lasting refreshment.”
Tic Tac X-Freeze is a permanent extension to the Australian Tic Tac product range and the new product line will be supported by in-store sampling, displays and point of sale material, in addition to social media activity.