Organic foods brand five:am has been awarded B Corp certification by meeting rigorous standards of social and environmental performance.
B Corporations – or B Corps – are certified by the not-for-profit B Lab to demonstrate the principles of social and environmental performance, accountability and transparency.
Managing director Michael Tinkler said the certification reflects the company’s long-standing commitment to running its business ethically through sourcing quality local and organic ingredients.
“five:am’s B Corp certification gives us an opportunity to demonstrate our values of health and nutrition, locality, community and the environment, which are ingrained in the DNA of five:am. We make products that empower and inspire people to take on their day and live a healthier lifestyle.
“Our B Corp status means that consumers can be confident that the product they are buying comes from a company that genuinely cares about the environment and our community. These values are exactly what attracted PZ Cussons to acquire the business last year, and we look forward to seeing how five:am continues to flourish with the support of PZ Cussons” Mr Tinkler said.
B Lab Executive Director Alicia Darvall, said the certification recognises five:am’s commitment to upholding the core values the brand was built on, as the company grows in presence and market share.
“We are delighted to announce five:am as a certified B Corporation – the largest company in Australia to achieve this status,” Darvall said.
five:am joins a global movement of 1200 B Corps.