Uncategorised

Fonterra’s new China application centre set to expand its global foodservice

A new Fonterra Application Centre in Guangzhou China has been launched this week to reflect the growing demand for Fonterra’s Anchor-branded foodservice products and accompanying services.

The new facility aims to distribute the dairy products and services to customers across the region, particularly focusing on the Southern Chinese market which has high demand for top quality dairy nutrition and access to local foodservices to meet consumer needs.

In discussing the new application centre, Managing Director for Fonterra Greater China, Christina Zhu said, “China’s casual dining and bakery market has developed rapidly in recent years with an annual growth rate above 20 per cent. Within that overall growth, the demand for food made with premium dairy products also continues to rise. As the cultural and economic hub of Southern China, we are seeing strong growth in Guangzhou and are excited to bring our specialist Application Centre services to customers here.”

Fonterra will aim to bring its leading global research and development teams to China, making a commitment to serve Chinese customers with dairy knowledge sourced from New Zealand.

The company said the centre will host a range of activities including hosting technology demonstrations, bespoke professional training, recipe development and marketing workshops. 

Send this to a friend