Coles and Foodbank have begun a new campaign to enable poor local families to be assisted by shoppers in South Australia.
Customers will have the opportunity to buy food donation cards with values of $5, $10 or $20 at Coles supermarkets, which will fund much needed food items for Foodbank’s warehouses and food hubs.
Providing more than four million meals annually through a large network of charity partners as well as school breakfast clubs in South Australia, Foodbank is the s largest food relief organisation in the country.
According to Foodbank SA Chief Executive Officer Greg Pattinson, more than 3,000 children miss out on Foodbank’s services every month.
“It’s not just traditionally vulnerable people they’ll be helping, but low income families doing it tough, single parents and the elderly, often within your own neighbourhood,” Pattinson said.
Coles has worked nationally with Foodbank for the past 14 years, donating food and groceries each year that have been used to provide a total of 20 million meals.
Coles State General Manager Neil Lake said Coles was proud to work with Foodbank in South Australia.
“Coles has been donating food and grocery items to Foodbank for more than a decade, to help families and individuals in need to put a meal on the table,” Lake said.
“Customers and team members are telling us that they want a simpler way to make a difference in the community, and give people the products they require to prepare healthy meals. The food donation card campaign will provide this and will make a major difference to the people in our community who need it most.”
The donation cards will be displayed on stands inside Coles stores and then scanned at the checkout and added to a customer’s grocery bill.