Nutella has transformed the packaging of its iconic 3kg tubs from brown to white to ensure foodservice professionals can better manage usage and reorder in time to prevent stock shortages. The packaging change comes in response to new research that has uncovered the challenges experienced by chefs and café owners.
Commissioned by Ferrero Foodservice, the survey of over 400 Australian chefs and café workers¹ has found that running out of product during service is one of the worst things that can happen in a café or commercial kitchen.
“Following customer feedback that the inside of our brown tub can make it hard to distinguish the true usage of Nutella, we have looked to repackage our foodservice tubs. After all, a service without Nutella available is no service at all,” said Jodie Tripodi, National Sales Manager Foodservice, Ferrero Australia & New Zealand.
“With our old packaging, from a quick glance it could look like there is more Nutella available than is really the case. Time poor chefs and café workers will be pleased to know the new tubs offer a stark contrast to the Nutella inside, allowing them to quickly and accurately gauge how much product they have left,” said Tripodi.
The new foodservice specific tubs, which contain the much loved 52-year-old original Nutella recipe that is extremely popular with cafes, restaurants and hotels around the country, are being rolled out from September and will be available nationwide.
Importantly for foodservice businesses looking to cater to customer tastes, consumer love for the product continues to grow in Australia. It currently has a market share of 83 per cent of all chocolate spread sales, and value sales have grown +7 per cent year on year.