General Mills Australia has announced a commitment to the Australia’s 2025 National Packaging Targets, which sets a goal of making all packaging 100 per cent reusable, recyclable and compostable by 2025.
The 2025 targets are being led by the Australian Packaging Covenant Organisation (APCO), in partnership with government and industry, and will help Australia move towards a circular economy for packaging.
“We are committed to sustainable packaging options for all our brands … and have been working towards sustainable packaging options for quite some time however we wanted to formalise our commitment to the 2025 targets,” said Peter Everett, Vice President and Managing Director of General Mills ANZ.
General Mills Australia sustainably sources 100 percent of its fibre packaging from recycled material or from virgin wood fibre regions that do not contribute to deforestation.
The company has a host of major brands under their umbrella including Old El Paso Mexican food, Latina Fresh pasta and sauce, Betty Crocker cake mixes and frosting, Nature Valley and Fibre One snack bars and Haagen-Dazs.
General Mills Australia has also become a member of the Australian REDcycle soft plastic recycling program and The NZ Packaging Forum’s Soft Plastic Recycling programs which improve recyclability outcomes for soft plastic packaging across Australia and New Zealand.