Despite living in an age where foods are increasingly imported from overseas retailers alongside noticeable international brands, the latest findings from Roy Morgan Research show most consumers are still buying Australian-grown foods.
In the 12 months to September 2015, nearly 90 per cent of Australians aged 14+ said they’d be more likely to buy products made or grown in Australia –a noticeable increase over 85 per cent in 2013.
Although Australians’ renewed preference for ‘home-grown’ shopping is striking across the range of manufacturing industries, food ranked the highest amongst the population to be purchased if labelled ‘Made in Australia’.
In 2013, 84 per cent of the population were likely to buy food products made in Australia. By September 2015, that number had risen up to 88 per cent.
A two per cent increase also occurred in the wine sector, with 72 per cent of the popopulation willing to buy wines grown or made in Australia in 2015.
According to Roy Morgan Research CEO Michele Levine, “The love affair between Australians and Aussie-made products shows no sign of fading. In fact, it’s the healthiest it’s been for two years, with nine in every 10 Australians saying they’re more likely to buy products in Australia.”
In speaking with Food Magazine, a spokesman for Australian Made said consumers have the reassurance that food grown locally will meet high Australian standards.
By buying locally-grown goods, money is then given to support local jobs that can produce great products and produce throughout 2016.