H2coco has announced the latest addition to its family: H2melon Pure Watermelon Water, another first-to-market for H2coco in Australia and New Zealand.
Unlike the recent coffee (Cocoespresso) and chocolate-flavoured (CocoChoc) additions to the H2coco range, H2melon is a completely new brand. H2melon products are made from 100 per cent pure watermelon water with no added sugar, no artificial flavours and no preservatives.
H2coco Founder & CEO David Freeman was inspired by the cold-pressed watermelon he tried in the USA. However, the knowledge gained through H2coco resulted in the decision to adopt a process which produces a long shelf-life product without the need for additives or preservatives.
The new product another exciting innovation for the H2coco team and is launching at the right time, with market insights predicting watermelon water and watermelon seeds will be the biggest new superfood trends of 2017.
The watermelon water will launch into Woolworths Supermarket and Caltex Starmart in late March 2017. It will then be on shelves in other leading supermarkets, petrol stations and convenience stores from April.