Australian FMCG manufacturers are supporting a program by Sesame Workshop, the organisation behind Sesame Street, which has reacted to the growing prevalence of childhood obesity.
Aussie O is supporting the program with its Sesame Water featuring Sesame Street characters on the packaging.
Sesame Water contains 80% less sugar than most soft drinks, cordials and fruit drinks and is free from artificial colours, flavours and sweeteners.
The Sesame Street Healthy Habits for Life program sets a benchmark in educational storylines, guiding guide pre-schoolers and their caregivers through lessons related to healthy eating, active play and issues such as hygiene and rest.
www.sesameworkshop.org