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Hershey bows to pressure, commits to 100% certified cocoa by 2020

US confectionary manufacturer Hershey is the latest company to declare its commitment to ending child labour in West Africa, by pledging to use 100 per cent certified cocoa in all its products by 2020.

Activists have slammed the company, who say Hershey is the only major chocolate producer in the world that hadn't made a commitment to use certified cocoa.

Mars, Arnott's, Nestle are amongst other confectionary makers who have previously announced their commitment to ending child labour in the cocoa growing regions in West Africa by using only certified cocoa.

Last September, research found that the Australian chocolate industry has taken huge steps towards using accredited cocoa products.

Following the pressure, Pennsylvania-based Hershey confirmed its plan to use certified cocoa on Wednesday.
Certified cocoa is produced according to certain social, economic and environmental standards. 

West Africa produces about 70 percent of the world's cocoa and currently, certified cocoa accounts for less than 5 percent of the world's cocoa supply, according to Hershey.

According to the fourth annual report produced by Tulane University under contract to the U.S. Department of Labor to monitor progress in the protocol, about 1.8 million children, aged 5 to 17, work on cocoa farms in Ivory Coast and Ghana.

The report revealed 40 percent of the 820 000 children working in cocoa in Ivory Coast are not enrolled in school, and only about 5 percent of the Ivorian children are paid for their work.

Hershey earlier this year said it would invest $10 million in West Africa to reduce child labor and improve the cocoa supply, as part of its commitment to reducing the harsh working conditions in Ivory Coast and Ghana.

The commitment by major manufacturers to only use certified cocoa is a huge step in towards fairer conditions for the workers in the region.

Hershey has also pledged to continue its support of community development programs, including village school construction, mobile phone farmer messaging, training in modern farming techniques and literacy and health programs.

"Consistent with Hershey's values, we are directly addressing the economic and social issues that impact West Africa's two million cocoa farmers and families," J.P. Bilbrey, company president and chief executive officer, said in a statement.

"I am confident that we can make a substantial difference in West Africa by 2020."

Independent auditors will verify the certified cocoa was produced by the highest labor, environmental and farming practices, the company said.

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