The confectionery maker The Hershey Co. has dropped the lawsuit against rival company Mars Inc.
Hershey had filed a trademark infringement suit last year following allegation that the packaging for Mars Dove bars too closely resembled the orange, brown and yellow of Hershey’s Reese’s Peanut Butter Cups packaging.
Mars had countered the suit with their own concurrent claim ruling that the Dove packaging had not infringed on Hershey’s trademark.
The two companies have filed joint dismissal stipulations.
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