Product Name: Homer Hudson
Product Manufacturer: The Monkeys and Maud
Ingredients:
Prom Queen: milk, cream, liquid sugar (sugar, water), milk solids, dextrose (maize), Maltodextrin (maize), emulsifier (471), thickeners (410, 412), flavour.
Choc and Awe: Milk, cream, liquid sugar (sugar, water), milk solids, cocoa solids, dextrose (maize), maltodextrin (maize), emulsifier (471), thickeners (410, 412), flavours. Dark chocolate wafers: sugar, cocoa solids, emulsifiers (322 soy, 476), flavour.
Gold Cadi Crunch: milk, cream, liquid sugar (sugar, water), milk solids, dextrose (maize), mantodextin (maize), emulsifier (471), thickeners (410, 412), flavour. Almond flavoured toffee chocolate pieces: sugar, glucose (wheat), milk solids, cocoa solids, vegetable oil, emulsifiers (322 soy, 476), flavours, sodium bicarbonate, water salt. English toffee sauce: glucose milk solids, sugar, water, thickener (401), salt flavour.
Mo Douch: milk, cream, liquid sugar (sugar, water), milk solids, dextrose (maize), mantodextin (maize), emulsifier (471), thickeners (410, 412), flavour. English toffee sauce: glucose, milk solids, sugar, water, thickener (401), salt, flavour. Chocolate chunks: sugar, cocoa solids, milk solids, emulsifiers (322 soy, 476), flavours. White cookie dough with milk chocolate: flour (wheat), sugar, milk solids, chocolate (sugar, vegetable fat, milk solids, cocoa solids, emulsifier, salt, flavour), flavours, preservative (202). Chocolate cookie dough with white chocolate chips: flour (wheat), milk solids, cocoa solids, water, white chocolate (sugar, vegetable oil, milk solids, emulsifier (322 soy), salt, flavour), flavour, preservative (202). Cookie dough with brown sugar: flour (wheat), sugar, milk solids, water, flavour, preservative (202).
Shelf life: 12 months
Packaging: 473ml tub
Product Manager: Justin Drape
Brand Website: https://homerhudson.com
What the company says:
When Homer Hudson ice cream was launched into the Neapolitan-loving Australian marketplace in the late 80s, it shook up the whole industry. Jam-packed with its unique range of mind-blowing flavours,
Homer Hudson is launching with five new decadent flavours.
• Prom Queen
Worshipers of vanilla ice cream will enjoy the premium ingredients and silky texture of this flavour, which delivers a slow dance sensation in your mouth.
• Choc and Awe
Go hard or go home with this dark chocolate dream sprayed with generous and rich, choc shards.
• Gold Cadi Crunch
If vanilla is a little too plain Jane, pimp your ice cream with chunks of choc toffee crunch for that more excessive flavour hit.
• Mo Dough
Bite into this vanilla flavoured ice cream that’s mixed with three different kinds of delicious cookie dough.
• Super Bowl (coming soon)
Packed with chocolate and vanilla ice cream, peanut butter, double cookie dough, Rocky Road, jellies, pop rock candy and then some – this is a super-sized indulgence.
Those responsible for this brand comeback are the masterminds at Australia’s leading advertising and design agencies, The Monkeys and Maud.
When it comes to packaging, The Monkeys and Maud have collaborated with renowned British artist, Serge Seidlitz, to develop a limited edition package design that tells the story of the five Homer Hudson flavours via a pop-culture diorama.
Aside from this exclusive artwork, everything else for Homer Hudson has been created in-house at The Monkeys and Maud including design, illustration, packaging, consumer website, B2B trade website and distribution and e-commerce systems, posters, POS and continued NPD.