The International Food Information Council (IFIC), a US-based information provider supported primarily by the food, beverage and agricultural industries, has appointed Alexandra Lewin-Zwerdling as its Vice President.
IFIC said in a statement that Lewin-Zwerdling (pictured) will lead the development of the organisation’s consumer insight research agenda and partnerships that support improved understanding of food, nutrition and health.
A native of New York, Lewin-Zwerdling received a bachelor’s of science degree in international agriculture and natural resources, a master’s in public administration, and a Ph.D. in nutrition (with an emphasis in public administration and epidemiology) all from Cornell University.
“We are thrilled to have Alex join our team,” said Joseph Clayton, President and CEO of IFIC and the IFIC Foundation. “Her experience at the intersection of research, communications, nutrition and health will help us advance our consumer insight and science communications mission.”
“Understanding the consumer is essential to effective education, outreach and engagement, especially on issues like nutrition, food safety and sustainability,” Lewin-Zwerdling said.
“For over thirty years, IFIC has worked to understand consumer attitudes and behaviors around food and to elevate the science behind our food system. I’m looking forward to helping IFIC grow as the go-to resource for media, industry and stakeholders who seek consumer insights related to food, health and nutrition.”
IFIC also announced that Kris Sollid and Sarah Romotsky have each been promoted to Senior Director and will co-lead IFIC’s nutrition programs, including IFIC’s partnerships with professional health organizations.
Megan Meyer has been promoted to Director and will lead IFIC’s day-to-day science communications. Liz Sanders has been promoted to Director and will play a key role in IFIC’s nutrition work and research partnerships.