On Saturday, July 25, independent beer fans across the country are coming together to say, “Cheers to Indie Beer”.
Only the second of its kind, Indie Beer Day and the nationwide synchronised toast at 7 pm (AEST), is designed to celebrate resilience, survival, and easing (in some states) of restrictions. Most of all, it’s a toast to the great indie brewers and venues who have been doing it tough, many of which were dealing with fires and floods before this pandemic even began.
Breweries, pubs, and venues across the country are hosting celebrations (both physical and virtual), launching beers, and offering special deals to help us raise a glass to our favourite indie beer.
“With restrictions eased in most states, we need Indie Beer Day now more than ever. We need the people who love and support indie producers to give our industry a much-needed boost in every way,” explains Independent Brewers Association (IBA) General Manager Kylie Lethbridge. “Many indie breweries are located in regional areas, so the loss of regional tourism and pub closures has hit them hard.”
“Whether you’re buying takeaway beers, ordering your indie mixed pack online, having a small gathering with mates or heading to your favourite local for drinks, make sure you ask for indie beer and raise a drink with us at 7pm on the 25th,” says Lethbridge.
Sydney’s Northern beaches will hit party mode as Modus Operandi celebrates its 6th birthday with new brews, top food, and tunes. Traveling north to Queensland, newly established Straddie Brewing Co will be launching their Point Lookout Lager, and Bribie Island Brewing Company will be reopening its doors for the first time since lockdown. Over in South Australia Little Bang Brewing Company is showcasing 21 taps of indie beers from around the country. While Melbourne may be in lockdown, it doesn’t mean they’re not joining in the fun – Killer Sprocket is offering take away specials all day. From Margaret River to the Top End and all the way down south in New Norfolk, Tassie, you’ll be able to find indie beer and venues elebrating in style. In fact, some indie brewers have donned their dancing shoes to get people excited for the day.