Veterans of the packaging industry have debunked the myths and misconceptions about packaging in a new book, which aims to show why wrapping isn’t just a marketing tool.
“People have an awful lot of preconceptions about packaging,” says Stephen Aldridge, one of the book’s authors.
For instance, wrapping up a cucumber seems mighty unnecessary, until you see the research that proves that a wrapped cucumber lasts over three times longer than an unwrapped one.
A longer life therefore means less deliveries, less energy costs, and, coincidentally, less waste.
In a world where we throw out as much as 50 per cent of the food we buy (often because it perishes), the importance of extending a product’s shelf life can’t be underestimated.
Click here to read more about Aldridge’s book at The Independent.