Hans Oliving has partnered with tennis legend Lleyton and his actress wife Bec Hewitt, to encourage families to make the switch to a healthier alternative than traditional deli meats.
Inspired by the so-called Mediterranean diet, the range of Hans Oliving deli meats are produced using Greek olive oil, which offers less saturated fat than comparable products, while also enhancing the product’s taste.
According to company spokesperson Mirabel Rosar, Hans Oliving’s products reflect Australia’s changing priorities and a shift towards healthier choices without sacrificing taste, a brand philosophy, which led the company to Lleyton and Bec.
Rosar said: “The launch of Hans Oliving is a real milestone for our company and an exciting addition to our product range. We’re focusing on providing Aussies with a wide choice of premium products and healthier options, and we’re thrilled to have the Hewitts on board with us.”
According to Lleyton Hewitt, “Bec and I want to get the most out of the next phase of our lives, and adopting a Mediterranean lifestyle is going to be a key part of keeping us all healthy and happy. It’s not just a way of cooking, it’s about spending time with friends and family and keeping active.”
“I’m looking forward to having fun in the kitchen with Bec and the kids now I’m hanging up my racquet and making some delicious Mediterranean inspired meals with the Hans Oliving range.”
The Hans Oliving range includes Pizza Salami, Peperilli Salami, Hungarian Salami, Traditional Ham, Gypsy Ham, Naturally Smoked Ham, Rindless Pan Sized Bacon, Strassburg, Polish, Chorizo, Kransky, Cheese Kransky, Kabana and Twiggy Sticks.
Aussie consumers will be able to purchase these products thanks to a co-branding agreement between Hans Continental Smallgoods and Creta Farms, based on the Greek island of Crete.
The family-owned company is the largest meat product producer in Greece and revolutionised the deli meats market with its olive oil produced range since 2001. Hans Oliving is produced in Australia with Creta Farms’ signature olive oil and premium quality lean meat.
The range is now available to purchase across Australia in selected Coles, Woolworths and IGA stores.