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Kellogg’s launches new breakfast drinks

Kellogg's Australia has taken two of its most popular brands and converted them into new liquid breakfast offerings, targeting time-poor parents.

Nutri-Grain and Coco Pops are now available from Coles and Woolworths in a 250ml breakfast drink.

With over 400,000 Australian kids skipping breakfast, Kellogg's says the new range will help busy parents to ensure their children don't miss the most important meal of the day.

"We know it’s hard for many Australian parents in the morning when you’ve got bags to pack, lunchboxes to fill and school buses that won’t wait," said Kellogg marketing director John Broome. "We believe Kellogg’s breakfast drinks offer a quick and easy, mess-free solution that can be enjoyed at home or on-the-go."

The new breakfast drinks are made with 90 percent low fat milk are low GI and contain around 10 percent sugar. They also score green on the Schools Canteens approval rating system, which indicates the drinks are among the best commercial products available for young children.

"Australian parents can be confident that kids will love the great taste of Kellogg’s breakfast drinks but can also feel assured that they’re benefiting from the nutrients of a low-fat milk drink," said Broome.

 

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