Kellogg’s Nutri-Grain together with Sydney based marketing agency Brand Faction, are about to launch a new eight part Ironman reality TV show.
The show, titled Deep Water, will be hosted by legends in the Ironman scene, Zane Holmes and Wes Berg and Joel Parkinson and will see the athletes take on extreme challenges in a bid to win $100k.
Ian Blackhall, marketing manager for Kellogg Australia said that the creation of the series represented new territory for the brand.
“This is new territory for the Nutri-Grain brand but we wanted to create a platform for the Ironman athletes to showcase their capabilities and personalities outside of the Ironman Series,” said Blackhall.
“They’re phenomenal athletes but they’re also just a great bunch of guys and role models for teens everywhere. We think this reality series will enable consumers to connect more closely with the Nutri-Grain Ironmen.”
During 2013, Kellogg’s has revamped the Nutri-Grain brand with new packaging, branding and advertising as well as taking control of the 2014 Nutri-Grain Ironman and IronWoman Series.