Kellogg Australia has announced the latest addition to its Special K range, Special K Nourish.
The new breakfast cereal contains a host of ‘superfoods’ including quinoa, oats, pepita seeds and cranberries, together with the inclusion of seven vitamins and minerals including iron.
As part of the launch, Special K has partnered up with celebrity chef Karen Martini who says that the new cereal comprises ingredients that she often uses in her recipes.
“I believe it’s essential to use honest, humble and healthy ingredients. Simple is often best and I’m excited that the new Special K range now includes the ancient grain quinoa, nutritious pumpkin seeds, and tasty fruit pieces,” she says.
The launch of Special K Nourish marks the second time this year that Kellogg has upped the nutritional profile of its Special K range. In February this year, the brand announced that it had tweaked the famous recipe for the first time in 50 years to include a higher concentration of whole grain and fibre.
Kate Harris, senior brand manager for Special K says, “Special K has changed. It’s taking a new, healthier direction in 2014 and the launch of Special K Nourish is the next significant step. After revamping the Special K flake recipe, we wanted to create some even more nutritious options for Aussie women who we know are looking for quick, great tasting breakfast options which help them feel good about their choices and maintain a healthy lifestyle.”
Special K Nourish is available in three flavours: Special K Nourish Blackcurrant, Apple & Pepita; Special K Nourish Wildberry, Raisin & Pepita; and Special K Nourish Apricot, Cranberry & Almond.