Health Star Ratings will appear on Kellogg’s cereal in Australia and New Zealand from early June and will be on the full cereal range by the end of 2015.
More than 70 per cent of Kellogg’s cereals, or 26 products in the range, have a rating of between 4 and 5 health stars, with the total range spanning 1.5 to 5 stars.
The products will roll out on shelves over the coming months with the new packaging in a phased approach.
Kellogg’s senior nutrition and regulatory affairs manager Dr Michelle Celander said the company has been working on the implementation of Health Star Ratings since late last year.
“We are pleased to be adding Health Stars as another way to help shoppers make informed choices for themselves and their families, alongside other important nutritional information on our packs such as serve size and nutrients per serve. With products carrying health stars beginning to reach shelves in the next six weeks, we feel that now is the right time to let Australians know about the packaging updates and Health Star Ratings of their favourite cereals,” Celander said.
Kellogg’s All Bran, Sultana Bran, Guardian, Coco Pops and Special K Nourish variants will be the first to carry health stars.
Health Star Ratings will be rolled out across all Kellogg cereals; the largest portfolio of cereal products of any manufacturer in Australia and New Zealand.
Consumer advocacy group CHOICE has celebrated Kellogg’s move by calling it “a great win for consumers.”
“Kellogg’s was one of the biggest food manufacturers in Australia not implementing health stars and we are thrilled that they have listened to consumers and will be rolling out the scheme on all of their breakfast cereals,” says CHOICE spokesperson Tom Godfrey.
In March, CHOICE called upon Kellogg’s and six other food manufacturers to roll out the front of pack health star rating on their products.
“Kellogg’s coming on board with health stars will fill a large gap in the breakfast cereal aisle and now this aisle in the supermarket will be the first one with all the major food manufacturers on board with health stars”.
“While it is great to see Kellogg’s is on board, iconic brands such as McCain, PepsiCo, and Mars are still refusing to serve up the information consumers need.”
CHOICE’s campaign will continue to target the biggest food manufacturers in Australia who are holding out against the star rating system – McCain, Mars, PepsiCo, Mondolez, George Weston and Goodman Fielder.
The Health Star Rating system is a government led initiative that provides an easy way to compare the nutritional profile of packaged foods. The star rating scheme was developed by industry, public health and consumer experts and governments and the star rating takes into account the amount of salt, sugar and saturated fat in products per 100 grams.