KitKat, one of Australia’s most recognised chocolate brands, has committed to becoming carbon neutral by 2025.
The pledge will see KitKat globally aiming to reduce emissions generated through ingredient sourcing, manufacturing and distribution by more than 50 per cent.
As most emissions occur when producing ingredients like cocoa and milk, the brand’s efforts to restore forests and support a transition to regenerative agriculture will aim to reduce emissions as much as possible.
Coupled with this, KitKat will invest in high quality offsetting based on natural climate solutions for any emissions that cannot be eliminated.
The brand is working with global climate change and sustainability consultancy group, The Carbon Trust, to measure its current carbon footprint, with the process expected to be completed in late 2020.
Deforestation is one of the main global drivers of carbon emissions in the agricultural supply chain.
Nestlé has used a variety of tools over the last decade, including ingredient certification, supply chain mapping and satellite imagery to achieve its no-deforestation commitment.
Earlier this month, Nestlé partnered with other stakeholders to launch the Rimba Collective, an initiative which supports protecting and restoring over 500,000 hectares of tropical forest landscapes in Southeast Asia.
KitKat will also expand its work with cocoa, palm oil, cereals, sugar and dairy farmers to implement regenerative practices such as reducing synthetic inputs and better management of soils and tree planting.
The brand has already reduced the energy required to produce KitKat by more than 40 per cent per tonne of product since 2000 and these new benchmarks will continue that work.