Good Earth’s Kombucha delivers a flavour hit that is said to tantilise the taste buds. Naturally low in sugar, Good Earth Organic Kombucha delivers four distinctive taste profiles – tropical zing (passion fruit and lime), refreshingly herbaceous (lemongrass and ginger), sweet and fruity (pomegranate and acai) or sharp and tart (original).
At Good Earth, the company believes feeling good outside begins on the inside. That’s why it has has a simple rule: nothing gets in that isn’t filled with good. The company start with organic ingredients to create a range of refreshingly delicious alternatives to sugary drinks. But there’s more to Good Earth than just the ingredients. What’s on the outside counts, too. Its packaging is environmentally friendly to consumers can feel good about helping create a sustainable future,.
Since its founding in Californian in 1972, Good Earth has been brewing full-flavoured teas with exotic, natural flavours without adding any nasties. Not long ago Tata Global beverages bought Good Earth and its team in Australia, were charmed by the philosophy of the brand. We share the same passion for creating tasty drinks that you can feel good about enjoying.
When Good Earth team members went and spoke to Melbourne locals they say they unearthed a real desire for a delicious drink that people could enjoy guilt-free. Their research kept pointing them towards Kombucha. They were intrigued by the process and figured they could use our roots as a tea brand to create this delicious fermented drink. They partnered with a local Victorian brewer and began experimenting. They sourced ingredients to help create an organically certified drink that is low in sugar and contains no artificial nasties.
To further ensure Good Earth got the flavour profiles right, they conducted a trial market with some local stores. The results were that passionfruit and lime, lemongrass and ginger, pomegranate and acai and the original were the most popular flavours that people wanted to drink.