Loving Earth, the Melbourne chocolate company, known for its bean to bar chocolate made from raw cacao, has updated the branding of its pantry range.
The decision came after the company’s rebrand of its organic, vegan chocolate and Buckini breakfast range last year. The intention of this packaging refresh was to bring their pantry range more into line with the aesthetic of the new look.
This is also the first unveiling of the companies’ updated mantra ‘Food is Sacred’, replacing ‘Healthy Sustainable Fair’ on all packaging.
“As a company we believe food is sacred; it is the reason Loving Earth exists and we want to lead with that in all we do. We are still a company that creates healthy products, in a sustainable manner, with the intention of supporting indigenous growers with fair trade,” said Martha Butler, Creative Director and co-owner of Loving Earth.
“Rebranding the pantry range was the next step in bringing all our products under the same roof. As with the initial rebrand, we want to keep evolving as a company and challenging ourselves to keep up-to-date with our philosophy and all the iterations of that.”
Loving Earth is stocked in most health food and independent organic stores nationwide, as well as across New Zealand, and the UK.