New Zealand chocolate maker Whittaker’s and Meridian Energy have launched a Special Edition Giveaway ‘Brooklyn Block’ chocolate to celebrate their new partnership, which is based on a shared commitment to renewable energy.
Whittaker’s has chosen Meridian as its electricity provider because it only generates power from 100 per cent renewable energy sources – wind and water.
“The celebration Brooklyn Block is named after Meridian’s iconic Brooklyn Turbine, which alone generates enough electricity to power 60 per cent of Whittaker’s total chocolate production each year. We love the fact that Meridian only generate from pure ingredients, like Wellington wind,” said Whittaker’s Marketing Manager, Holly Whittaker.
The partnership with Meridian also provides an opportunity to identify any potential energy efficiency options that may contribute to continuous improvement in Whittaker’s sustainable business practice.
“Customers have choice – whether it’s over chocolate or electricity. Whittaker’s share our commitment to the best ingredients and best business practices, with renewable energy at the heart of both. This can make a real difference for customers,” said Meridian’s Neal Barclay.
As well as a shared commitment to renewable energy, there is a natural synergy between Whittaker’s and Meridian, with both companies being Wellington-based and known for their engagement with consumers and communities.
Over the next week Whittaker’s and Meridian will join forces to provide some unique opportunities for consumers with some great prizes including the Brooklyn Block and a year’s free electricity up for grabs. The Brooklyn Block is exclusively available in select Brooklyn stores and via a limited Whittaker’s and Meridian giveaway.