Mondelēz has acquired Australian cracker company Gourmet Food Holdings (GFH). Melbourne based GFH creates cracker and biscuit products including Crisbic and Olinas Bakehouse. This agreement also sees GFH’s seafood prepacking business, Ocean Blue, being acquired.
“This is a great strategic asset for us in a very important market,” said Dirk Van de Put, chairman and CEO of Mondelēz International. “With our iconic biscuit brands such as Oreo and belVita, as well as our leadership in chocolate with Cadbury, this acquisition will accelerate our broader snacking leadership in Australia and New Zealand.”
Oliver Flint, the current COO will be appointed as GFHs managing director while existing Mondelēz CEO, Todd Wilson will remain as a business advisor.
Maurizio Brusadelli, EVP & president of Asia Pacific, Middle East and Africa, Mondelēz International said, ““With fast-growing premium and well-being products, strong customer relationships and agile, local manufacturing, these brands will be a great complement to our local portfolio.”
Mondelēz is an American snack brand with products across 150 countries. They have rights to big brand names such as Oreo, belVita, Cadburys Dairy Milk and Toblerone, to name a few.