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Mondelez launches new coffee range [video]

Mondelez International, formerly Kraft Foods, is launching France's number one coffee brand, Carte Noire, into the Australian market.

A new marketing campaign, commencing this Sunday, will coincide with the product's launch and will include TV and outdoor advertising as well as product sampling.

The Carte Noire 30 second ad features a choreographed battle between the world of ice and the world of fire, until the two elements finally unite.

A Mondelez International statement explains that the ad campaign intends to communicate the notion that "Carte Noire is born from contrasts by revealing how the alchemy of the fire and ice roasting process creates a strong and beautiful intensity."

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