MixMyMuesli has officially launched into the market, offering consumers a healthy and convenient breakfast option with 100% no added sugars, syrups and oils.
Frustrated by misleading packaging claims consumers were exposed to on a daily basis, Directors Kris Veleski and Tim Joyce developed the muesli range to fill an obvious gap in the market for a nutritious muesli containing high sources of fibre and no refined sugars.
“We found that many Australian muesli manufacturers were deceiving Australians by promoting trendy ingredients or health slogans on their packaging, despite sugar making up more than 35% of the ingredients in some popular brands. We wanted to create an innovative, delicious muesli that was high in nutrients and offered real health benefits to consumers”, said Managing Director Kris Veleski.
Unlike the majority of muesli brands, these new products contain premium dried fruits, nuts and grains to increase the flavour of the base muesli. The Australian owned and made mueslis are also low in kilojoules, and combine natural, unprocessed and nutrient-dense ingredients.
“Unlike 71% of mueslis that contain added sugar to sweeten their taste, MixMyMuesli has 100% no added sugar across the entire range. The mixes are also low in kilojoules, averaging 1611KJ’s per 100g, which is almost 10% less than the typical muesli in the health food category,” added Director Tim Joyce.
With an average of 5.9g of sugar per serve, MixMyMuesli has been produced using premium dried fruits instead of refined sugar. Research has showed that dried fruits have up to 3.5 times the fibre, vitamins and minerals of fresh fruits, and encompass high amounts of micronutrients and antioxidants.
The range offers seven different mixes for Australian consumers with diverse health needs. The products include Runners Mix, Exotic Low Fat, Goji Berry & Chia Antioxidant, Organic Super Grains, Hi Protein, Café Style Gourmet Muesli and Gluten Free Deluxe.