Murray River Organics (MRO) has entered the $1.3 billion confectionery market, launching an all-organic and plant-based range of mylk chocolate.
MRO’s GM of Marketing & Sales, Tara Lordsmith, said the question was always “why shouldn’t confectionery be clean?”
“Customer demand for organics isn’t limited to one category, the need for better-for-you products is holistic and we were prepared to branch out to cater to this need,” said Lordsmith.
With a five strong line-up of delicious mixes, the breadth of range makes Murray River Organics the first organics brand to enter the confectionery aisle with such a unique offering.
It is just another major innovative step forward for the brand which is focused on catering to the needs of grocery shoppers around the country who are looking for clean, sustainable food that tastes delicious.
“We believe that affordable organic options belong in every aisle of our supermarkets and we’re proud to be the first in taking these innovative and progressive steps like breaking into the confectionery market with a better-for-you, better-for-the-planet range,” said Valentina Tripp, MRO’s MD & CEO.
The hero of the new range is the Organic Mylk Chocolate Sultanas made with the company’s own organic sultanas. This makes Murray River Organics the only brand in the confectionery aisle to offer a product with own-grown origins.
Notable mentions from the range also include a special appearance by coffee connoisseurs, St. Ali’s with their organic, ethically sourced, skillfully roasted coffee beans joining Murray River Organics organic sultanas for a bitter-sweet blend.
The range is completed with the inclusion of organic raw hazelnuts and almonds and sulphite-free organic apricots picked by Murray River Organics specialist farming partners. All ingredients have been dressed in a silky smooth, organic mylk chocolate making them plant-based, dairy free, gluten free, and of course Certified Organic.
The new launch comes ahead of Australian Organic Awareness Month in September.