Nespresso has launched the first ever coffee to be exported from the new country of South Sudan. Suluja ti South Sudan, a rare and unique coffee, is the country’s first significant non-oil export in a generation and represents a positive step towards rebuilding the economy.
The result of a strong combination of coffee expertise and sustainability innovation, this unique coffee reflects Nespresso’s Creating Shared Value approach to business and its ongoing commitment to coffee farmers in South Sudan. While Suluja ti South Sudan will only be available in France due to its extremely limited volumes, it is significant of the long-term investment that Nespresso has made to help revive the coffee industry in South Sudan.
South Sudan has a long history of cultivating coffee but the industry has largely been destroyed following conflict in the region. Partnering with local farmers to rebuild this important industry, Nespresso and the non-profit organisation TechnoServe, have been working to revive high quality coffee production in the country since 2011.
Nespresso CEO, Jean-Marc Duvoisin said: “Nespresso’s goal is to source the highest quality coffee in the world….Together with the coffee farmers in Yei and TechnoServe we are excited about the potential of this project for economic growth in the region.”