Nestlé will launch their new 100 per cent plant-based burgers later this year.
Wayne England, the head of Nestlé’s food business, said that plant-based products don’t need to mean a compromise on flavour or texture.
“We believe this trend is here to stay, as consumers look at different ways to enjoy and balance their protein intake and lower the environmental footprint of their diets,” he said.
The Garden Gourmet Incredible burger consists of natural protein from soy and wheat, blended with plant extracts including beetroot and carrot. These give the burgers a consistency closer to that of a traditional burger.
Overall there is a trend towards people eating meat-free, with a 600 per cent increase of consumers in the US identifying as vegan from 2014 to 2017. Australia follows suit and now has more than two million habitants that live meat-free.
The Garden Gourmet Incredible Burger will launch in Europe from April this year and a similar raw plant-based burger will roll out in the United States late 2019 under the Sweet Earth brand.