New high protein milk hits shelves with support from the AIS

The Australian Institute of Sport has backed an all-natural, high protein milk with a partnership with The Complete Dairy company.

Protein is an essential part of a healthy, balanced diet and ideally should be spread across the day to form part of each meal. 

According to statistics from the ABS National Nutrition Survey 2011-2012 CSIRO Secondary Analysis, Australians are only getting 15 per cent of their total daily protein intake at breakfast time.

The Complete Dairy has 15g of whole dairy protein in every 250mL glass, or approximately 30 per cent of an average adult's recommended daily intake of protein. 

The new milk offers Australians an easy way to get more protein throughout the day, with nothing artificial and no powders.

According to Head of Sports Nutrition at the Australian Institute of Sport, Louise Burke, there should be a focus on consuming adequate amounts of protein throughout the day as part of a healthy diet, particularly in the 24 hours after an exercise training session to help stimulate muscle growth and repair.

"The latest research shows protein goals -for general health or sports performancev-are best met by spreading our intake of high quality protein into a regular pattern of meals and snacks over the day," Burke said. 

The cold-filtration technology used to make The Complete Dairy is an all-natural process that increases protein and reduces lactose content, without any additives. The result is a delicious, all-natural milk that’s higher in protein than other white milk.

527 thoughts on “New high protein milk hits shelves with support from the AIS

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