New natural sweetener company launches in Australia

WholeEarth

Whole Earth Sweetener has launched in Australia with a range of four new products, made with natural sweetness extracted from stevia leaves, offering low calorie alternatives to sugar.

The new brand, a subsidiary of Merisant, focuses on natural sweetener products crafted and blended from non-GMO ingredients.

Whole Earth Sweetener offers quality products made with sweetener from the Stevia plant and other ingredients of natural origin. The range includes Sugar free – Low Calories, and 50% Less Calories than sugar options.

The 50% Less Calories product range has been developed to appeal to consumers looking to cut down on their sugar consumption but not yet ready to move to a 100 per cent sugar free option.

This range is a blend of raw cane sugar and stevia and available in Whole Earth’s Baking Blend and Raw Cane 50 products.

Kylie Drumond, Whole Earth Brand Manager ANZ, says, “We are excited to be launching Whole Earth into Australia. We know Australians are actively looking for ways in which they can reduce their sugar intake, and Whole Earth Sweeteners are a great tasting, natural sugar substitute.”

“We were conscious to develop a range to suit a variety of consumer wants and needs and the versatility of the product range means they can be easily incorporated into daily life, including home baking or a morning coffee.”

The Whole Earth Sweetener products are available at Coles and Woolworths stores.