Adelaide’s Spring Gully Foods, the owner of the Leabrook Farms honey brand, has developed a new non-drip honey that does not seep through the bottom of crumpets, bread or toast.
Spring Gully Foods marketing director Ross Webb believes honey’s runny and messy qualities have long been a ‘sticking point’ for consumers.
“We undertook market research some time ago that showed consumers who do not purchase honey often don’t like the runny, sticky and potentially messy aspects of using the product,” Webb said.
“More than a year ago, Spring Gully was approached by the inventor of a new honey product that was spreadable — Honey Spread.
“He offered us the world rights to his invention, which we embraced immediately. Over a period of about 12 months we set about further developing, testing and marketing his creation. The feedback we’ve received to date from people involved in the product trials has been exceptional.”
Mr Webb said heating and cooling did not affect the consistency of Leabrook Farms’ honey spread.
“The product can be used in cooking, but won’t melt through hot crumpets and toast, or run out of an upturned jar,” he said.
“The natural setting agent gives the honey a jam-like consistency, making it easy to spread and eliminating drips and mess.”
Three flavours of the new honey spread have been created — Blue Gum, Mixed Blossom and Red Gum — and are now available in supermarkets.
www. springgullyfoods.com.au