Uncategorised

New whey protein developed for yoghurt based nutrition products

Arla Foods Ingredients has developed a whey protein for yoghurt based sports nutrition products.

Arla says that its Nutrilac solution product will provide a great alternative for active consumers who prefer not to consume traditional gels and shakes as it has a pleasant taste, and a texture similar to drinking yoghurt but with a whey protein content as high as 28g per serving.

The company also says that the category of sports yoghurt is expected to resonate with ordinary customers as well as those dedicated to fitness.

“The numbers of people participating in sports is rocketing, but many are put off using traditional sports nutrition products because they don’t like their taste and texture,” says Torben Jensen, category manager for functional dairy products at Arla Foods Ingredients.

“Our Nutrilac protein solution for sports yoghurts provides a real alternative that makes high protein products much more approachable for active consumers. Because they taste and feel just like a conventional drinking yoghurt, sports yoghurts will widen the appeal of sports nutrition products to reach new active consumers, helping to encourage incremental growth in the category.”

 

Send this to a friend