It seems Australians do still have a sense of humour, after no official complaints were lodged against the “Nuckin Futs” brand name.
A spoof of “f***ing nuts,” the snack food’s name got plenty of publicity early this year, and many thought it to be in bad taste.
A three-month opposition period was then entered into, to allow any person who believed the item should not be sold in Australia, to say so.
But while many people were against the brand name, no formal complaints were made to the trademark examiner, so the name can go ahead.
“Nobody took five minutes out of their day to actually oppose it after all the [abusive] emails we received," Jamie White, the solicitor who submitted the application on behalf of his client, told News Ltd.
“So really do people think it’s that scandalous and really does it impact them at all?”
“People may have been shocked by the trademark but not offended enough to put a stop to it.”
The company argued that the f-word has become a part of the accepted Australian language and therefore the trademark should not be denied.
The trademark examiner has granted permission on the condition it will not market the product to children.