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Paleo Diet surges in global popularity

Recent data from Innova Market Insights has seen a surge in the use of the word paleo as interest in the diet spreads out across the globe. 

The share of the USA in paleo launch activity fell from over 80% of the tracked launch total in the 12 months to the end of September 2014 to less than two-thirds in the same period in 2015, despite strong growth in total introductions.

This indicated the emergence of activity in other parts of the world, perhaps most notably Australia, where activity came from virtually zero in 2014 to account for nearly 16% of the 2015 total, putting it ahead of Europe with 10%.

According to Director of Innovation at Innova Market Insights, Lu Ann Williams, natural ingredients are becoming increasingly in demand.

“Interest in naturally nutritious ingredients and a return to basics has led to increasing consumption of ingredients such as ancient grains and green foods,” Williams said.

“It has also led to a surge in interest in alternative diets and eating habits, bringing awareness of the Paleo Diet to a much wider range of consumers.”

Paleo-friendly products are increasingly being marketed as high-profile lines feature ‘paleo’ in the product name or brand. 

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