PepsiCo has introduced a new flavour to the Pepsi Max range, offering Australians a twist on the no sugar cola product.
Pepsi Max Vanilla is on shelves now and offers consumers a blend of the taste of Pepsi Max with a hint of vanilla, whilst maintaining its signature, ‘no sugar’ offering.
The new variant joins past flavours, including Pepsi Max Lime which proved successful in Australia in 2016, and has been developed to bring a new kind of vanilla flavour experience to consumers.
According to Brad Van Dijk, PepsiCo Senior Director ANZ Beverages, Pepsi Max Vanilla is set to challenge traditional perceptions of vanilla, surprise and delight its current brand fans, and convert others.
Awareness of the new product will be driven through an extensive through the line marketing campaign, kicking off from end of February 2017, across TVC, digital, out of home, in-store, social and consumer activations.
The product can be purchased at independent and major retailers across the country.