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Perfection Fresh Australia and D’VineRipe to merge

Fresh fruit and vegetable marketer Perfection Fresh Australia and D’VineRipe will merge on 1 July and continue to operate under the name Perfection Fresh.

The integration of Perfection Fresh, and its subsidiary Picasso Foods, with D’VineRipe aligns the two company strategies to control 70 per cent of total sales through production, licensed varieties and fresh value added processing by 2018. This includes a 50 per cent increase in protected cropping to 150 hectares.

The companies currently employ more than 500 staff at 12 sites across Australia, and plan to create 150 additional jobs over the next year by expanding operations across Australia and into additional categories.

Michael Simonetta, Chairman of Perfection Fresh said, “We are excited to continue to bring high quality fresh produce, new and fresh processed products to the Australian market place – while creating job opportunities across the country.”

Victor Smorgon Group Joint Managing Director and D’VineRipe CEO, James Orloff said, “Our family business has a long history in food production and manufacturing, this is the next step in that evolution. Our new partnership with Michael and John, and their great team, gives us the ability to expand using innovative farming and growing methods to take advantage of Australia’s changing place in the world food chain.”

 

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