US packaging company, Perimeter Brand Packaging have developed an innovative on-the-go solution for the powdered beverage category, BlenderPak.
BlenderPak is a single-serve, just add water package with a rigid fitment inside that has the dual purpose of a gripping structure as well as a mixing ball.
Steve Callahan, president of Perimeter Brand Packaging said that until now the only portable solution for many powdered products are small on-the-go powder sticks that the consumer needs to add to a water bottle.
“Adding powder to water is not the best mixing method. It’s better to start with the powder and then add water for a well-mixed beverage. This led us to design this new breakthrough product,” he said. “BlenderPak provides powder users a way to drink a fresh, cold drink whenever and wherever they want. While ready-to-drink shakes are convenient, keeping them cold all day, while on the go, is a challenge.”
According to Callahan, BlenderPak provides an ideal solution for powdered products such as protein shakes, meal replacements, nutraceuticals and sugared beverages. He says that the unique “MixingMesh technology” helps break up the clumps of powder to deliver a smooth consistency, and that each pouch is pre-filled with one serving of powder, meaning that consumers only need to “fill it with water, shake and drink.”
“Convenience is king for consumers,” said Callahan. “BlenderPak is an easy way for powder brands to reach consumers and make it easier to consume their products away from home.”