The Packaging Council of Australia is hosting a dinner on January 28 with speakers from Woolworths.
Speakers: Rod Evenden, General Manager – Private Labels, Woolworths Supermarkets
Trevor Young, Partner, parkyoung
Woolworths: Private Labels Rod’s presentation will cover the following issues:
General overview of the Private Labels history of Woolworths.
Woolworths’ Private Labels: The current state of play. The targets, goals and objectives.
Suppliers: What do Woolworths require of their Private Label suppliers?
The Future – What’s next in the range and for their packaging?
SOCIAL MEDIA: Beyond the Hype!
What is social media and how can social web technologies help your company, brand or organisation build trust with the community, extend influence and improve reputation?
If Rudd and Abbott “tweet”, should companies also be on Twitter?
Has there ever been anything more confusing, daunting and downright confronting for businesses?
Social media has changed the ball game, thus allowing smaller and more nimble companies and organisations to ‘punch above their weight’ in terms of increasing their visibility and building a deeper connection with the community.
Every day we’re seeing examples of brands and organisations of all sizes employing social media tactics as part of a broader PR and communications strategy.
Some are doing it successfully, others are not.
As a response to the extraordinary take up of social media globally, control is steadily being wrested away from ‘the organisation’ and placed firmly in the hands of ‘the people’.
It’s making companies accountable for their actions and in doing so placing a massive premium on openness and transparency – concepts many large companies in particular are having trouble with.
Trevor will discuss the current Social Media environment and what it means to your business and customers.
Thursday, 28 January 2010
Rupert Clarke Grandstand – Committee Room, Level 3, Caulfield Racecourse 6pm for 6.30pm