Queensland gets its very own beer

XXXX has announced XXXX Origins – a limited edition beer that has been brewed just for Queensland locals, and features 36 of their iconic towns on the label in a tribute to the sunshine state.

XXXX Origins is a crisp lager, with low bitterness and medium body with a 4.2 per cent ABV content with a subtle Saaz hop aroma that gives it a light and refreshing finish.

Tanya Marler, XXXX Brand Director, said that the launch of XXXX Origins celebrates the varied and distinct personalities of Queensland’s many towns that help to make this state truly incomparable.
“We couldn’t think of a better way to recognise their significance than by commemorating them on a bottle of XXXX Origins.

“We know that Queenslanders want a contemporary beer that appeals to their evolving tastes, so we created XXXX Origins just for them,” said Marler.

Marler said that it was a tough decision to whittle down to a final list of 36 towns which includes Atherton, Bellbowrie, Birdsville, Bluff, Cairns, Calen, Chinchilla, Cloncurry, Coolangatta, Curra, Deeragun, Drillham, Emerald, Foxdale, Gatton, Gin Gin, Giru, Gladstone, Goondiwindi, Herberton,
Inkerman, Jimboomba, Karara, Laura, Mackay, Maryborough, Mirani, Mount Isa, Nobby, Rockhampton, Roma, Stonehenge, Toowoomba, Townsville, Warwick and Windorah.

“We believe that we’ve reached a great mix of towns across the state and there is a pretty good chance every Queenslander will have a connection to at least one of the 36 towns,” said Marler.

XXXX Origins ‘Queensland Towns’ is a limited edition release and will be available from October 26 until the end of February 2016.

417 thoughts on “Queensland gets its very own beer

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