Sacred Hill Wine Company (SHWC) has rebranded its Quench Collective with a new look and name which is no longer brand or beverage specific.
According to the company, the move will allow the necessary flexibility and diversification to build the business in the future.
SHWC was set up in 2012 by Sacred Hill Vineyards to solely manage domestic sales and distribution of the Sacred Hill portfolio of wine brands.
“From the beginning, we set out to grow this as a key area of the business. The journey has been a successful one so far and now the time has come to move on from the Sacred Hill name and set Quench Collective on a new course,” said David Mason, Founder and Managing Director of Sacred Hill Vineyards.
Following two rewarding years distributing Panhead prior to its acquisition by Lion, Quench Collective now has a proven track record in growing agency brands. In recent months Quench Collective has become the national distributor for Paynters and Zeffer Ciders, alongside craft beer brands Liberty Brewing and 8 Wired.
Quench Collective is the distributor and representative for a stable of brands in the liquor market: Sacred Hill; Ti Point; Whitecliff; Gunn Estate; Wild South; Landscape; 8 Wired; Liberty; Paynters; and Zeffer Cider.
Quench Collective will remain wholly owned by Sacred Hill Vineyards.