Pasta brand, San Remo, Macaroni Company has renewed its partnership with Netball Australia for a further three years, supporting the Australian Diamonds team.
San Remo first began sponsoring netball in 2008, throwing its support behind junior netball, the underage National Netball Championships, ANZ Championship and Australia Diamonds for the last five years.
The new three year agreement means the brand is a Gold Sponsor of Netball Australia until 2016, including throughout the 2014 Commonwealth Games and 2015 World Netball Championships.
Michael Neale, chief marketing officer for San Remo said "We see netball as a fantastic vehicle for engaging with our target market – the Main Grocery Buyer – who is predominantly female.
"We also know that interest in netball, particularly in the Australian Netball Diamonds, far exceeds the 1.2 million regular netball participants who, like Main Grocery Buyers, are predominantly female."
Neale said San Remo carefully selected netball as an appropriate sport for it to be aligned with.
"One of the most appealing things about netball is the calibre of the elite players. The Australian Netball Diamonds stand out as fantastic role models – not just as athletes but as people. This is really important when you have a high quality brand with strong traditional family values. You can't be too careful about with whom you associate," she said.
The brand will promote its "Eat Pasta to Play" intiative throughout the sponsorship, encouraging people to consider pasta as a key food in preparing for and recovering from physical activity.