Sara Lee’s Incredibly Crunchy Cheesecakes have been named best frozen sweet by thousands of Australian consumers.
The award, which was announced at the 2017 Product of the Year Awards on Wednesday night, was the result of a survey of 14,205 people by Nielsen. The survey asked household shoppers to choose their favourite products across 45 categories, based on quality and innovation.
Sara Lee Australia Marketing Manager, Karen Ramsay, was thrilled with the win, saying consumers immediately fell in love with the premium cheesecake range.
“At Sara Lee, we believe that dessert is the best part of the meal, and we wanted to offer consumers something a bit more premium specifically for casual entertaining and special occasions. We are overjoyed to be recognised nationally, knowing that the range is fast becoming a favourite for consumers,” Ramsay said.
Now in its eighth year, and as one of the world’s largest consumer-voted awards for product innovation, Product of the Year is Australia’s largest independent consumer survey of new products.