Session Ale joins Coopers Beer Family

COOPERS - SESSION ALE 2

Coopers Session Ale is a refreshing summer style beer with tropical fruit notes and an aromatic hop character  from the Galaxy and Melba hop varieties used in this brew. It will be available in keg to the on-premise (hotel) trade around Australia from October 9.

Coopers National Sales and Marketing Director, Mr Cam Pearce, said Session Ale had been developed to meet the growing demand for fruity, easy-drinking summer style beers and filled a niche in Coopers’ unique range of ales.

“Session Ale is brewed using Coopers’ traditional secondary fermentation process that eliminates the need for additives or preservatives,” he said.

“Being secondary fermented, the beer will also have the slightly cloudy appearance of our unique traditional ales.

“Our brewers have used pale and wheat malt and a combination of Galaxy and Melba hops along with a “secret ingredient” to brew Session Ale.

“The hops have been added late in the brewing process for bitterness and then dry hopped to extract flavour and aroma. This gives a moderate level of after-palate dry-hopped bitterness to balance the estery flavours produced by the famous Coopers Ale yeast.”

The beer has a golden straw colour and an alcohol level of 4.2 per cent.

The release of Session Ale follows earlier limited releases of Family Secrets Amber Ale and Brew A IPA to the on-premise market.

Mr Pearce said while Amber Ale and IPA had been released under the Thomas Cooper’s Selection label, Session Ale has been released under its own distinctive rondel (ale label) making it an obvious and distinct member of the family, alongside Sparkling Ale, Pale Ale, Stout, Dark Ale and Mild Ale.

“We believe Session Ale has the potential to become very popular among consumers looking for a premium quality, refreshing, summer-style beer,” he said.

 He said Session Ale’s distinctive blue Coopers rondel would be readily spotted in hotels stocking the beer.