A blow has been struck against hunger in Australia today as Foodbank, Australia’s largest hunger relief organisation says that that seven million serves of food have been donated to Australians in need thanks to its first ever Food Fight campaign.
Several iconic food brands including Kellogg’s, SPC and Ardmona, Wonder White and Helga’s, Vetta, Primo Smallgoods, Moccona and Harris Coffee, partnered with Foodbank to throw their muscle behind a call for much-needed provisions to meet Australia’s growing demand for food welfare.
With Food Fight products stocked in retail outlets across the country, including Coles, Woolworths and IGA stores, Australians could help fight hunger just by doing their weekly shop. Each time one of the participating Food Fight products was purchased, a donation was made to Foodbank for distribution to Australians seeking food relief.
Jason Hincks, Chief Executive Officer of Foodbank Australia, says, "It's tremendous to see our Food Fight campaign reach its goal of raising seven million serves of food in its first year. This couldn't have happened without the mighty support of our amazing food industry partners, suppliers, ambassadors and of course the public – who all played their part in our fight against hunger in Australia".
Celebrity ambassadors and professional chefs who supported the campaign include: Kylie Gillies (The Morning Show), Colin Fassnidge (My Kitchen Rules), Scott Pickett (The Hot Plate), Adam D'Sylva, Jerry Mai, Oliver Gould, Raymond Capaldi and Simon Moss.
The food donated during Food Fight will go towards helping to feed more than 500,000 people in Australia who access food relief each month, including low income families, the unemployed, the elderly and refugees who are struggling to put food on the table.
“This is an amazing achievement, but the fight isn’t over. Over 60,000 of the Australians seeking food relief are still unable to be assisted, with over two thirds of agencies unable to meet the full demand for food relief. So visit our website to sign up as a Food Fighter and find out how you can join the continuing battle,” said Jason.