Simon Johnson launched his first ever Sydney CBD pop-up store on 17 October.
Located on level seven of the MLC centre, the pop-up store features all of the Simon Johnson branded favourites in addition to some of the finest quality domestic and imported food products available in Australia.
The pop-up has a focus on stylish and decadent gift ideas for the festive season including a brand new range of Simon Johnson hampers.
The hampers range from the practical ‘Quick Fix’ hamper which features kitchen cupboard essentials such as the Simon Johnson Green Curry Paste and the Simon Johnson Harissa Paste to the more elaborate ‘Drinks at 6’ package featuring Hendrick’s Gin and Simon Johnson’s Linguette with Seasalt.
“We are thrilled to be able to open in a seasonal store in this wonderful MLC Centre,” said Johnson.
“The festive season is our favourite time of year at Simon Johnson and we’re really excited to be able to showcase the Simon Johnson range to city folk. It’s the perfect site for food lovers in the CBD to check out our summer entertaining and gift ideas”.
The launch featured samples of exquisite cheeses, crisp breads and crackers, together with the classic combination of Hendrick’s Gin with tonic and cucumber.
The pop-up store will be open until 27 December.