Smaller is bigger for Coca-Cola

Smaller cans and bottles driving overall transaction growth in Australia

Coca-Cola South Pacific has revealed the success of its new smaller sized packs, which are now growing faster than larger alternatives. 

250ml small cans were launched in August last year and have seen a rapid expansion in market share to 12 per cent of total single serve sales. It now has the highest transaction growth rate versus all other single serve options. 

Responding to consumer demand for smaller package sizes, the sales success has been important in driving up overall transaction growth for the company, with the 250ml can now available in 30 per cent of all retail outlets around Australia and 50 per cent of grocery outlets. 200mls multipacks are also now available in 95 per cent of grocery channels. 

Coca-Cola South Pacific says it is continuing its commitment to smaller portion sizes, with the 450ml bottle downsizing to 390mls. 

Lisa Winn, Marketing Director, Coca-Cola South Pacific, said: "More people are now drinking our products, in smaller quantities. It is fantastic to see that small packages are helping drive our overall transaction growth. Right now it is clear that smaller packages are offering the perfect treat size refreshment."