Smart packaging – which encompasses both active and intelligent packaging – is seeing rapid technological advancement on a global scale.
The global market for smart packaging is currently estimated at $5.3 billion and growing at CAGR of 8% for a projected value of $7.8 billion by 2021, according to market analysts Smithers Pira.
Intelligent packaging technologies incorporated or embedded in a pack (like codes and tags) provide a means to access information, check authenticity, monitor product conditions, receive and store data as well as deliver messages to customers, shippers and brand owners.
An important application for Australian manufacturers is proving product provenance and authentication, particularly for those exporting into Asian markets where counterfeiting is rife and where consumers seek assurance that a product is genuinely Australian.
Product identification and inspection expert Matthews Australasia (Stand 56 at AUSPACK 2017) has worked with New Zealand company Trust Codes to provide high-end infant formula processor Camperdown Dairies with a ground-breaking platform to allow Chinese consumers to quickly check the authenticity and provenance of its products using their smart phones.
The system prints each tin of infant milk formula with a unique QR code with human-readable information managed by Matthews’ iDSnet software.
The printed QR code allows consumers to scan and identify the individual product and report its history, among other information.
In another local development, packaging equipment supplier Result Group (Stand 38 at AUSPACK 2017) has partnered with IDlocate, a traceability and anti-counterfeit solutions provider, to deliver a consumer-facing authentication platform which enables unique QR coding systems to be printed on packaging.
By scanning the code with any smartphone or handheld device, consumers have direct access to a range of data in real time — including growing information, ingredient details, promotional offers, export origin and serving suggestions.
Augmented Reality is another exciting technology being used by brands to create engaging and immersive experiences for consumers.
Omniverse Foster Group (Stand 27 at AUSPACK 2017) will be demonstrating advances made to its 3D immersive packaging technology which it introduced at AUSPACK 2015.
The company will showcase how it is taking AR to the next level of digital platforming, enhancing the technology’s ability to bring brands to life.
AUSPACK 2017 will run from 7 – 10 March 2017 at Sydney Showground, Sydney Olympic Park from March 7-10.